The Only Prescription Gallery Canvas Print

Somehow, the television show Saturday Night Live took a lowly old cowbell and turned it into a pop culture phenomenon.

Now the script was funny. And the actors nailed their performances. Perhaps most interesting is that Will Ferrell and Donnell Campbell, who co-wrote the sketch, had to notice the cowbell in the original song by Blue Oyster Cult. They noticed something most people didn’t and saw an opportunity.

Antique stores do the exact same thing. And people who buy and flip “fixer uppers?” Where most people see a dilapidated lost cause, they see a tidy profit and a future feature in a glossy magazine. In fact, many of the most successful companies in the world were formed during a recession.

The most successful people see opportunities that others miss. I’d argue that it’s not a talent. It’s a habit. The difference between success and failure is often determined by what we decide to see.

We need you to look at the world as a child would, with big dreams and boundless optimism.

We need you to see with new eyes and find the opportunity that is right under your nose.

We need more cowbell.